Recipes are everywhere
One saved on TikTok, one in a WhatsApp chat, one open in a browser tab. The plan starts scattered.
For busy couples and families
Stop letting good food turn into wasted money.
Iggy turns the recipes your household saves into one shared shopping list, then helps you use fresh food before it gets forgotten.
Built for the homes where one person plans, both people shop, and the spinach still somehow dies in the fridge.
UK households of four waste around £1,000 a year in edible food.
Iggy is built around the habits that stop that happening: better meal planning, one merged grocery list, shared shopping, and freshness reminders.
Product demo
See Iggy do the thing.
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Capture
Paste a recipe link
Iggy reads the ingredients and lets you edit before saving.
Plan
Merge the week
Every recipe becomes one combined household shopping list.
Rescue
Use what is fresh
Iggy nudges the food that should be eaten next.
The money problem
Food waste is not just messy. It is expensive.
WRAP reports that UK households wasted £17bn of edible food in 2022, costing the average household of four £1,000 per year.
£17bn
edible food wasted by UK homes
£1,000
per year for a household of four
40%
not used in time
The household loop
Food gets wasted before anyone decides to waste it.
Most households do not need more guilt. They need a calmer routine between saved recipes, the weekly shop, and what is already sitting in the fridge.
The shop gets messy
Ingredients get missed, doubled up, or bought by the wrong person because there is no single shared list.
Fresh food disappears
The fridge fills up after the shop, then the tomatoes, spinach, and yoghurt quietly expire.
Why it is believable
Iggy does not rely on willpower.
It changes the household routine before food gets forgotten: plan from recipes, buy from one list, then keep fresh food visible after the shop.
Save recipes from anywhere
Paste meals from TikTok, Instagram, or recipe websites so the week starts with food you actually want.
Get one merged shop
Iggy combines duplicate ingredients across every planned meal into one shared grocery list.
Rescue what is fresh
After the shop, Iggy tracks what is fresh and reminds your household what to use before Grimmy gets it.
The fun part
Iggy turns the habit into a weekly score.
Iggy scores when food gets used. Grimmy scores when fresh food is forgotten. It makes the boring part of household food management visible, shared, and a little more fun.
Better meal planning
One merged grocery list
Shared shopping
Freshness reminders
Founder pricing
Join while Iggy is cheap.
Early households get the launch price while the product is being shaped with real couples and families. The price goes up after the founder window.
Launch discountFounder price ends soon
Founder household plan
£4
/ month
£8 / month
14-day free trial. No card required while the demo is being tested.
Save unlimited recipes
One shared household shopping list
Fresh food rescue reminders
Iggy vs Grimmy weekly score
Partner and family access
Price rises after launch
Once the early feedback window closes, Iggy moves to the regular household price.
£8
regular monthly price
Built for one household, not one solo meal-prepper.
Cancel before billing once real payments are connected.